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Tuesday
Dec042012

The build for volume 2.1 of pdwr is nearly done - No two issues are ever alike

They say the devil is in the details. For me that means that after I have requested and received samples,  tasted and written the notes on 150+ wines, I still need to organize them into what you see as pdwr.

That means creating a spreadsheet with every piece of information on the wine that you see in my reviews (cross referenced to my tasting book), shooting and organizing images and then composing the layout of the actual pages. All of that is about 95% of the issue. The last 5%, the minutiae, is making sure I have all the production and pricing information (a lot of times it doesn’t come with the wine, which baffles me). After every review, image and link is committed to the file and reviewed for completeness, the index is built, producer profiles are written as is the letter from the publisher. That 5% consumes many tedious hours and I am working at streamlining the process.

All of that work for volume 2.1 should wrap tonight and subscribers will have the anniversary issue by tomorrow. My editor said it is the best issue yet, hopefully you will enjoy it too. I am shocked when I look back at issue one to see how the report has evolved in just a year. Part of my commitment to subscribers is to keep adding value to the publication. You will notice a few changes in this issue. Remember when it was going to be quarterly?

Lastly, I want to thank all of you who are purchasing pdwr for holiday gifts.

Doug Wilder | publisher

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